Official Shop and/or Marketing Creator

No Pilot Period yet.

Affiliate Creator

Enrollment Criteria

If you're an Affiliate creator, you will begin a 30-day Creator Pilot Program* as a new TikTok Shop creator if you have fewer than 2,000 followers.

Shoppable video content number limits

• Posting limit of a maximum of 10 product promotion videos refreshed on a daily basis

Changes to these scheduled videos with the "pending" status count towards the quota, including:

• Changing privacy settings for the video from public to private
• Deleting the video due to personal reasons or TikTok Shop policy
• Edits made to the shoppable link in the video

Shoppable video content frequency limits

Situations where frequency is deducted:

• Any posted shoppable videos, including those viewable only to you, will count towards your limit
• Scheduled shoppable videos will count towards your limit the moment they're scheduled, not at the time they're scheduled to post
• If you delete a posted shoppable video, it will still be counted towards your limit that day
• If a shoppable video is removed due to a violation, it will still count towards your limit
• If you add a product link to a previously posted video, it becomes a shoppable video and counts towards your limit

Situations where frequency is not deducted:

• Shoppable content that was not successfully published (including those saved, in draft status, or that failed to publish) will not have the posting frequency deducted
• Regular short videos with no product link added

How do I graduate from the Affiliate Creator Pilot Program?

Unlock TikTok Shop's full capabilities when you graduate from the program. To do so, Creators are required to be:

• onboarded for at least 30 days;

And

• reach a minimum of 2,000 followers.

After graduation, creators can remove all pilot program limitations including unlimited shoppable videos.

High Impact Violations: What Not to Do

This section will update with new developments and evolving best practices on a regular basis. To stay aligned with the latest guidance, please bookmark this page and revisit this section frequently.
Contents to Avoid:

1. Still framing, redirecting traffic, irrelevant promotions, pirated content and other violations
2. Inappropriate AIGC content
3. Misleading advertising, especially misleading pricing