Educational Video Series: Avoiding Common Mistakes in Live Streaming
Live streaming is one of the most powerful tools to grow your sales. In this video, we walk creators through the top mistakes to avoid and how to stay compliant with platform rules — so your streams don’t get interrupted and your content can shine.
✅ Explore the Policy Library to understand what's allowed and what’s not
✅ If you add a product to your live, don’t forget to talk about it:
✅ Show it clearly on camera
✅ Explain how it works and why it’s valuable
👥 During the Live: ✅ Greet your viewers
✅ Answer questions in real time
✅ Keep the energy high and engaging
❌ Don’t redirect traffic to other platforms (e.g., “check my Instagram”)
❌ Don’t make false or exaggerated claims about your product
❌ Never promote weight loss or fat-burning products — these are completely prohibited ❌ Only creators aged 18+ can go live or promote products
🔗 Learn more in the TikTok Shop Content Policy for Creators
✅ Key Tips to Stream Smoothly
📋 Before You Go Live: ✅ Check your Account Status in Creator Center to review past violations✅ Explore the Policy Library to understand what's allowed and what’s not
✅ If you add a product to your live, don’t forget to talk about it:
✅ Show it clearly on camera
✅ Explain how it works and why it’s valuable
👥 During the Live: ✅ Greet your viewers
✅ Answer questions in real time
✅ Keep the energy high and engaging
🚫 What Not
to Do❌ Don’t redirect traffic to other platforms (e.g., “check my Instagram”)
❌ Don’t make false or exaggerated claims about your product
❌ Never promote weight loss or fat-burning products — these are completely prohibited ❌ Only creators aged 18+ can go live or promote products
🔗 Learn more in the TikTok Shop Content Policy for Creators