Overview

Welcome to the TikTok Shop Product Listing Policy, a comprehensive resource that outlines the rules for product listings on our platform. This policy can be updated regularly in TikTok's sole discretion. It's the responsibility of sellers to frequently refer to this page to ensure compliance with our most up-to-date policy.
TikTok Shop may take enforcement actions against sellers or creators who breach this policy in accordance with our Seller Terms of Service. Products offered on TikTok Shop must comply with all applicable federal, state, local laws, as well as all TikTok Shop's policies related to those products and their listings.
Sellers are required to adhere to the requirements set forth in this policy and TikTok's Community Guidelines. This policy is not intended as legal advice. We encourage sellers to seek independent legal advice if they have questions about the laws and regulations concerning their products

Prohibited Product Listing Behavior

When viewing product listings, customers expect the information contained within the listing to be accurate, honest, and not misleading. The seller is responsible for making sure that the listing complies with these principles, including applicable laws, and regulations, and TikTok Shop policies.
The TikTok Shop Product Listing Policy prohibits the following behaviors on TikTok Shop. These behaviors will be regarded as a violation of these Product Listing Policies, which may lead to enforcement measures. The behaviors include, but are not limited to the following:

• Sellers are strictly prohibited from creating, publishing, listing, or disseminating content or products that contain or allude to Child Sexual Abuse Materials (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological abuse of young people. Sellers must not promote or redistribute any content that contains or alludes to CSAM, sextortion, grooming, or similar. Sellers must also adhere to our TikTok Community Guidelines.
• Sellers are strictly prohibited from listing their products in any way that attempts to evade or avoid compliance with our TikTok policies.
• Sellers are prohibited from making claims anywhere in their product listing that the products are dupes, fakes, knock-offs, or anything similar.
• Sellers must not advertise products, directly or indirectly, in such a way that targets minors.
• Sellers are prohibited from modifying consumer orders by changing product detail pages. All sellers must honor the details listed on their product detail pages at the time of purchase.
• Sellers are explicitly prohibited from creating, publishing, or disseminating content that violates, incites, or facilitates the violation of intellectual property or personal rights of any individual on TikTok Shop. It is strictly prohibited to utilize the name, image, or likeness of another person for commercial objectives, including product endorsements and merchandise, without obtaining approval from the intellectual property owner.
• Sellers are prohibited from engaging in any form of misuse or manipulation of the TikTok Shop platform with the intention of artificially inflating traffic to product listings. This encompasses the utilization of irrelevant or deceptive descriptions, brands, or key attributes in product titles, as well as the deliberate simulation of customer traffic through the deployment of bots or analogous techniques. Such actions will result in severe consequences.
• Sellers are prohibited from listing products at suspicious prices in comparison with category standards, demonstrating a lack of intent to sell or fulfill the customer's order. These product listings will be removed or suspended in accordance with this policy.
• Sellers are prohibited from making negative or disparaging comparisons to other brands or products. Malicious or disparaging comparisons to other products on or off of TikTok Shop is strictly prohibited.
• Sellers must make truthful and accurate origin claims for their products and should not mislead customers in any way. For example, a product that is assembled in Indonesia with components from China and South Korea and packaged in Mexico should not be deceptively advertised or labeled as “Made in Mexico.”
• Sellers are explicitly prohibited from selling products with the intention of supporting election campaign fundraising activities.
• Political products are prohibited on TikTok Shop. Political products include, but are not limited to, products related to political parties, governments, government officials, politicians, staff, official spokesperson and leaders for political parties, royal family members, government-run agencies and ministries, political youth associations, former heads of state and government, political parties' flags, election parafernalia, and political figures, wars and geopolitical conflicts

Product Detail Page Requirements

The product detail page is where a customer first discovers a product. A product detail page is required to contain accurate, descriptive, concise and useful information a customer needs to make an informed purchase decision. The following information is mandatory for every detail page listed on TikTok Shop:

• Product title
• Product description
• Brand
• Product images
• Product variations (size, color, flavor) where applicable
• Any legally required product disclosures or warnings, including but not limited to Mexican Official Standards
• Any other product details that are legally required to be displayed or outlined in other TikTok Shop policies

To ensure a high-quality and customer friendly experience on TikTok Shop, all sellers are required to adhere to the following product listing standards for every attribute of their listing:

• Be clearly written and help customers to understand the product
• Use correct grammar, punctuation, and complete sentences. Incorporate essential punctuation marks such as hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.).
• Use numerals: "2" instead of "two"
• All content, including text and photos, must be an accurate and consistent representation of the product itself.
• Do not include any information which attempts to redirect customers off of TikTok Shop, including but not limited to QR codes, website links, and more. TikTok is unable to monitor the safety and validity of this off platform activity.
• Do not include branding or references to "TikTok" (without TikTok's prior authorization), or other e-commerce platforms or websites.
• DO NOT USE ALL CAPITAL LETTERS
• Do not use special characters, numbers or alternate typefaces to substitute letters anywhere in the listing (e.g., N!KE or Дpple)
• Do not include subjective comments like "Best Seller" or "Trending Item" in your listings.
• Do not include marketing material, promotions, or any other information that is not descriptive of the product itself (e.g., "x% off")

Product Title

An effective product title is accurate, concise and includes key information on the product that a customer requires to make an informed purchasing decision. TikTok Shop requires sellers to include information such as the brand (provided sellers have obtained all necessary authorizations from the brand owner), product type and the essential information required for item identification within the product title.
To ensure all product titles are high-quality and helpful for customers, sellers are required to adhere to the following standards:

• Ensure product titles are between 25-200 characters in length.
• Capitalize the first letter of each word except for prepositions (e.g. 'with’, ‘at’, ‘by’, ‘to’, ‘in’, ‘for’, ‘from’, ‘of’ etc.), conjunctions (and, or, for), or articles (the, a, an).
• Abbreviate measurements, such as "cm", "oz", "in", and "kg".
• Titles should be concise and exclude non-critical information.
• Titles must include only the essential information required for item identification, avoid using any unnecessary details.
• For multi-pack products, or products that contain more than a single item, quantity should be clearly stated (e.g. '10 ct' or 'Pack of 10')
• Size and color information should be included in variation titles, not the main title.
• Do not include your seller's name or link in product titles.

Product Description

Customers are interested in understanding what distinguishes your product from other comparable items. The product description gives sellers the opportunity to provide additional information on the product which is not fully covered in the product's title.
To ensure all product descriptions are high-quality and helpful for customers, sellers are expected to adhere to the following standards:

• Clearly describe the major product features, characteristics and what the product can be used for.
• Incorporate precise measurements, care guidelines, and warranty details.
• Be clearly written and help customers to understand the product. Use correct grammar, punctuation, and complete sentences.
• Be no less than 30 words.
• Do not use vague statements and aim for maximum specificity when describing product features and attributes.
• Do not include information such as seller name or any other seller-specific information, email addresses, website URLs, details about other product listings you offer.

It is recommended to include 3-5 bullet points in your product description. If you opt for bullet points, please note the additional formatting requirements listed below.

• Highlight the top features and functionalities you want customers to consider, including but not limited to:
  • Target Age/Audience
  • Warranty Information
  • Dimensions
  • Product Use
  • Ingredients
• Begin each bullet point with a capital letter
• Provide size details without punctuation or symbols.
• Specify suitable age ranges with numerals.
• Indicate the product's source nation.
• Do not enter company-specific information; this section is for product features only
• State units like meter, kilogram, or liter in full form.

Sellers are responsible for ensuring that the product description contains all product information required by applicable laws and regulations, including but not limited to, product safety information, specifications and warnings. All information provided by sellers is required to be accurate and truthful. Any misleading product information is strictly prohibited.

Product Category

When creating a listing, sellers must select the appropriate product category. Selecting the wrong category will be considered as violation of this policy and may result in enforcement action (see "Further Information and Audit" below).

Brand

Sellers are required to include brand names on their product listing detail page and should only use third-party intellectual property when they have the necessary authorizations or are otherwise permitted to do so by applicable law. Refer to our TikTok Shop Intellectual Property Policy for further details.
Any behavior which omits, evades or obfuscates proper brand information anywhere on a product listing is prohibited and will be regarded as a violation of these Product Listing Policies, which may lead to enforcement measures.

Images and Videos

Product images and videos must accurately represent the product that is for sale and customers will actually receive. Sellers must not publish or distribute product images and videos that infringe the intellectual property or personal rights of others or that misrepresent the product. The following technical requirements apply to images and videos included in product listings on the TikTok Shop. Please note the TikTok Shop Content Policy and TikTok Community Guidelines also apply to the images and videos where applicable.

• Sellers may upload up to nine square images. Sellers must select one image to be the main product image. The main product image must show the front physical view of the product. The additional images must show the front, back, sides, and other details of the product, including product accessories (if any). Additional photos may also display key product features, usage scenarios, variations, styled scenes, close ups, and size or scale comparisons. Multiple images displaying the same angle of the product are not allowed.
• The main image must have a pure white background and be an objective and straightforward representation of the product for sale.
• All product images must not include any added logos, text, borders, watermarks, or graphics covering the product or in the background.
• All product images must be at least 600 x 600 pixels.
• All product images must accurately and clearly represent the product that is for sale. Placeholders and digital renderings of a product are not allowed. Images must include only what the customer will receive.
• Images must be in color. Black-and-white images are not acceptable.
• Sellers may upload up to 1 video for each product listing, which must not exceed 5MB.
• Do not upload any images or videos which violate our TikTok Shop Content Policy and TikTok Community Guidelines. Any images or videos that depict explicit or suggestive sexual imagery, sexual activity, child sexual abuse material (CSAM), a negative body image or mental health, animal abuse, violent or shocking themes, hateful or discriminatory words and symbolism are strictly prohibited.
• Do not use models or mannequins for children's clothing. All clothing products for children must be shown flat with a white background.
• Do not use images or descriptions that imply dimensional, visual, or material effects (such as a 3D effect) that the actual product does not have.
• Do not use rendered or AI-generated images that do not accurately reflect the product’s real features and appearance.

"What's in The Box"

When creating product listings, it is essential for sellers to accurately and comprehensively detail the contents of each order. This means clearly specifying, describing, and listing every item that is included in the package. Whether it's the main product, accessories, or any additional components, customers should have a complete picture of what they can expect to receive.

Package Weight and Dimension

Sellers must provide accurate package weight and dimensions following the instructions in Seller Center.

Product Pricing

Sellers are wholly responsible for setting their own prices on TikTok Shop. Sellers must provide both list price and sale price. Sellers should follow the instructions in Seller Center to input price information correctly.
Any pricing practices that are unethical, deceptive, fraudulent, or may harm customer trust in the platform will be considered a breach of the Product Listing Policy and may result in the removal of product listings and other enforcement action.
Pricing practices that erode customer trust include, but are not restricted to:

• A listing or sale price for a product or service that deceives customers.
• A listing or sale price for a product that markedly exceeds recent prices, both on and off TikTok Shop.
• Offering multiple units of a product at a higher per-unit rate than that of a single unit of the same product.
• Setting an exorbitant shipping fee on a product.
• Significantly and unjustifiably increasing the price of essential goods or services during times of crisis, emergencies, or situations of increased demand, such as natural disasters, pandemics, or other unforeseen events (i.e., price gouging).

Language

Product listings must be provided in Spanish. This ensures that customers can readily understand and engage with your listings. Using the local language enhances the clarity and accessibility of your products.

Bundles and Multipacks

• If a seller intends to sell bundled products or products packed in different sets, the details of all the included products must be clearly stated in each individual SKU.
• Irrelevant or unrelated products (i.e., products that contain different brands, categories, series, models, etc.) are prohibited from being included in one single product listing. For example, different brands of lipsticks should not be displayed on one singular product listing.
• Do not create multiple listings for the same product. Each product may only have one product listing.
• Do not include multiple products within a single product listing. Combining multiple standalone products and bundling them together in a single product listing is prohibited.

Product Variations

Product variations refer to instances where a single product offers multiple options or choices to customers. These options allow customers to make comparisons and select items based on various features like size, color, or other variable characteristics. To streamline the customer shopping experience, product variations are required to be listed on a single page.
Variations consist of the following three components.

• The anchor product: The product that ties the variations together to a single page.
• The variations: The products which are tied together by the anchor. These are the actual items that customers select and purchase.
• The variation style: The attribute which makes the products variable. Size, color, shape, scent, flavor etc.

Variations must be unique and accurate representations of the same product. Inconsistent or duplicate variations are prohibited and will be regarded as a violation of these Product Listing Policies, which may lead to enforcement measures.

Further Information and Audit

TikTok Shop may review and audit product information at any time. Additional audits may be performed to identify if any change in listing information violates our policy above. Products that are found to violate our TikTok Shop Product Listing Policy may be removed from TikTok Shop.
TikTok Shop may temporarily or permanently suspend or remove the selling privileges of sellers who commit severe or repeated violations of this policy. We reserve the right to report sellers who violate local laws and regulations to the necessary legal authorities where appropriate.

Appeal

On occasion, our systems may block or remove product listings that are permitted to be sold on our platform. This may occur if incomplete or inaccurate product information is provided to us.
Sellers should be mindful that some products that are legally able to be sold in their country are still prohibited under TikTok Shop policies.
Sellers who believe their products were removed in error may submit a ticket through the Seller Center.