1.Introduction

The TikTok Shop Content Policy covers all content shared on TikTok Shop.
Creators must not share:

• Content related to goods that are not fully compliant with the laws of the destination market.
• Content related to goods that is misleading, incomplete, or otherwise treats consumers unfairly.
• Content that might negatively affect a user's shopping experience (such as unoriginal or low-quality content).

All content shared on TikTok Shop must follow this TikTok Shop Content Policy.
Important: These guidelines only apply to orders, transactions, products, and shipments specifically in Mexico.
These guidelines are not exhaustive, nor intended for legal advice.
These guidelines are updated periodically by TikTok's sole discretion. Sellers must check this page regularly to ensure compliance with our current guidelines.

2.Definitions

• Creators refer to all users, including sellers, who create content.
• Content refers to all forms of media that can be uploaded by Creators to TikTok Shop. This includes all available formats such as e-commerce shop windows, videos, live streams, cover pages, titles, hyperlinks, anchor links, descriptions, character speeches, clothing, behaviors, voice, mic setups, nicknames, personal introductions, and images.

3.Prohibited Content Categories

The following is a non-exhaustive list of content categories that are prohibited on TikTok Shop.

3.1 Artificial Intelligence Generated Content (AIGC)

AI-generated content is not allowed if it:

• Misleads or deceives viewers
• Impersonates others
• Otherwise violates the TikTok Shop Content Policy or TikTok Community Guidelines. Content that violates these requirements may be removed and/or result in enforcement action. For more information, refer to our AI Generated Content Restrictions and Requirements.

3.2 Auctions

All live bidding must be conducted using TikTok's Countdown Bidding Feature (a tool for conducting real-time auctions). Any auctions or auction-related activities carried out without this feature are prohibited. Misuse of the Countdown Bidding Feature is also prohibited.
Auctions and auction-related activities include, but are not limited to:

• Offering or soliciting bids: Directing users to propose prices for an item until the creator chooses a satisfactory offer
• Timed bidding: Setting a countdown for users to place bids within the timeframe

For detailed requirements related to auctions, temporary listings, and countdown bidding, please refer to the Gambling Policy where applicable.
TikTok Shop prohibits behaviors that undermine platform integrity, including potentially manipulative or deceptive activity. Creators engaging in such behavior may, at TikTok Shop’s discretion, be removed from the auction feature.

3.3 Illegal or Criminal Activity

Creators are prohibited from sharing content that contains or promotes any form of illegal or criminal activity. This includes, but is not limited to:

• Gambling services or any other content that could be perceived as advertising for casinos, sports betting, or any other commercial gambling activity
• Phishing
• Ponzi, multi-level marketing, or pyramid schemes
• Investment schemes that promise high returns
• Fixed betting, or any other types of scams
• Human exploitation, including human smuggling, bonded labor, domestic servitude, sex trafficking, or prostitution
• Vandalism or damage to property
• Poaching or illegal trade of wildlife or wildlife products
• Purchase, sale, trade, or solicitation of unlawfully acquired or counterfeit goods

3.4 Gambling and Gamification

All gambling and game-like activities are strictly prohibited in LIVEs and videos on TikTok Shop, even when creators are not engaging viewers or offering a chance to win a prize. Refer to the TikTok Shop Gambling Policy for more information.

3.5 Prohibited Products

All products displayed or otherwise promoted in a Creator's content must comply with all local laws, regulations, and our TikTok Community Guidelines. Additionally, all content regarding products listed in our TikTok Shop Prohibited Products Policy is also strictly prohibited.
TikTok Shop reserves the right (at our sole discretion) to decide whether content is appropriate. If we determine that the product is prohibited, illegal, or inappropriate, we may remove it.

3.6 Restricted Products

Sellers who are also Creators must not list, sell, or promote any content related to products listed in our TikTok Shop Restricted and Unsupported Products Policy unless they have obtained the necessary approvals.

3.7 Infringement of Lawful Rights

Creators are prohibited from uploading, posting, streaming, or sharing content that infringes the intellectual property rights of others. This includes, but is not limited to:

• Any content that uses brands or logos for commercial gain (unless they have the rights holder's express permission to do so).
• Names, images, and likeness of people (for commercial purposes) without the express permission from the individual themselves. This includes product endorsements, merchandise, and the use of celebrity images or collections.

Refer to our TikTok Shop Intellectual Property Policy for more details.

3.8 Minor Safety

Creators are prohibited from sharing any content that targets minors. This includes, but is not limited to:

• Any content persuading minors to purchase products or services
• Any content persuading minors to ask adults to purchase products
• Other content that may have a negative effect on minor safety

There may be other requirements in specific jurisdictions regarding minors (such as not displaying child actors in commercial content). Creators must ensure that their uploaded content and products meet all relevant laws and regulations.

3.9 Sensational or Shocking Content

Creators are prohibited from uploading, posting, streaming, or sharing content that is sensational, shocking, or might cause distress to users. This includes, but is not limited to:

• Violent or graphic deaths or accidents
• Dismembered, mutilated, charred, or burned human or animal remains
• Gore - where an open wound or injury is the content's main focus
• Real-world physical violence, fighting, or torture
• Sexual arousal, sexual stimulation, or sexual fetishes
• The slaughter or other non-natural death of animals
• Animal cruelty and gore

You can find further guidance in the Prohibited Content for Platform Safety article.

3.10 Misleading or False Content

Creators are prohibited from sharing any false or misleading content, including promotions.

3.10.1 False Display of Information

• Inconsistent price or discounts
• False or misleading product demonstrations
• False images, brand names, descriptions, key attributes, models, product guarantees, or warranties
• Any false information regarding services such as delivery, logistics, returns refunds, and customer services

3.10.2 Exaggerated Promises

Creators are prohibited from promoting any content that includes exaggerated promises about a product's performance, effect, or price. This may result in content removal.
For example:

• "Get slim legs right away when you use this lotion."
• "This product removes acne in only a few days."
• Showing wrinkles disappearing in "before and after" comparisons after using a cream
• "This is the lowest/cheapest/best price you will find for this product on TikTok Shop."
• "Buy this product using the link below for the cheapest price you will find anywhere."

3.10.3 Exaggerated Descriptions

Creators are prohibited from sharing any content that contains exaggerated descriptions or absolute claims without related, valid, and objective proof to support the claim. For example:

• NO.1 Product
• 100% Natural

3.10.4 Comparisons

Creators are prohibited from sharing any content that contains unsupported comparisons intended to disparage or denigrate other products, brands, or e-commerce sites. For example:

• Using derogatory language to describe competing products, brands, or e-commerce sites

3.10.5 False Claims

Creators are prohibited from sharing any content that includes false product claims. For example:

• False claims that a product has won awards or possesses various certifications
• False claims that a product is affiliated with other products
• Exaggerating promotional prices or making unsupported price comparisons are not allowed. All price claims, including promotional prices, must be accurate.

3.10.6 Medical Claims

Content containing medical claims is restricted and may be removed. Prohibited claims include, but are not limited to, those stating a product can:
• Cure serious medical conditions
• Address conditions that require testing, monitoring, and planned treatments supervised by experts3.10.7 Misleading Beauty Filters
Creators are prohibited from sharing any content that uses misleading beauty filters.
In addition to the examples above, there may be further requirements for certain product claims in each Creator's destination market. Creators must review their destination market's relevant policies, laws, and regulations to ensure that their content is fully compliant.

3.10.7 Misleading Beauty Filters

Creators are prohibited from sharing any content that uses misleading beauty filters.
In addition to the examples above, there may be further requirements for certain product claims in each Creator's destination market. Creators must review their destination market's relevant policies, laws, and regulations to ensure that their content is fully compliant.

3.11 Misleading Traffic, Spam, and Fraud

Creators are prohibited from sharing any content that includes any form of spam or fraud in user profiles, content, comments, or chats.
Creators are strictly prohibited from:

• Impersonating other individuals or organizations in order to deceive the public or make malicious representations
• Manipulating platform mechanisms in order to artificially generate orders, views, likes, comments, follows, positive customer feedback, or ratings
• Engaging in activities that deceive consumers or induce them to order, like, comment, or more
• Promoting products by inducing sympathy from the customer
• Promoting artificial traffic generation services
• Creating malicious software or modifying code to artificially increase orders, views, likes, followers, shares, or comments
• Any other attempt to direct users to non-authorized landing pages. The following are also prohibited:
  • Invalid landing pages
  • Landing pages that require a user's personal information to proceed
  • Landing pages that automatically download files to a person's computer
• Transactions or activities that take place outside of TikTok Shop cannot be guaranteed of its safety or security. Content will be removed if it includes links, references, or other 'calls to action' that encourage users to leave the TikTok Shop (or directs them to other platforms or websites). This includes but is not limited to links to other websites, phone numbers, social media handles, email addresses, QR codes, or other off-platform activity outside of TikTok Shop's control.

3.12 Redirecting Traffic

TikTok Shop cannot guarantee the safety of transactions that take place off-platform. Content may be removed if it includes links, references, or other calls to action that direct users away from TikTok Shop.
Prohibited actions include sharing:

• Links to other websites or online fundraisers
• Phone numbers, social media handles, or email addresses
• QR codes
• Any other information that directs users to an external platform or website

3.13 Unoriginal, Low-quality or Irrelevant Content

3.13.1 Unoriginal and Prohibited content

Content is considered unoriginal if the Creator has not added new or creative edits to any imported or uploaded media. Imported media includes media uploaded to TikTok Shop that has previously been shared on TikTok, and media from other social media platforms or sources including television, movies, or webcasts. An indicator of unoriginal content is a visible watermark or superimposed logo.
The following content is prohibited:

• Content that includes extremely short clips, static images, or still scenes during livestreams.
• Content that includes any inappropriate use of language
• Exclusively Graphics Interchange Format (or GIF-based) videos.
• Content that lacks active engagement, such as videos or LIVEs where the creator does not speak, interact with viewers, appear on screen, or meaningfully present or demonstrate the product.

For more information, refer to Best Practices for Promotional Content

3.13.2 Irrelevant Product Promotion

All promoted products must be relevant and clearly displayed in the related content.
The following situations are examples of irrelevant product promotion:

• The product shown in the video was not mentioned on the landing page.
• The product was not explicitly or completely shown in the Creator's content.
• The product displayed in the Creator's content does not match the same product on their landing page.

For more information on irrelevant product promotion, refer to Best Practices for Promotional Content.

3.14 Miscellaneous Content

All uploaded content may not contain viruses, malware, spyware, trojan, phishing, or other malicious code that could breach or circumvent our platform security measures.

3.15 Body Wellness Products

Creators are prohibited from sharing any content that contains certain body wellness products and supplements, as set forth in our TikTok Shop Prohibited Products Policy.

• All uploaded or created content should not promote an unhealthy body image or an unhealthy relationship with food.
• TikTok Shop does not allow the promotion of weight-gain and muscle-building products that are typically used for pursuing specific body aesthetics.
• TikTok Shop does not allow the promotion of weight loss and fat-reduction products. Products and supplements claiming to aid in weight management, fat reduction, or similar goals are strictly prohibited.

3.16 Weight Management Content

Creators are prohibited from promoting content that contains weight management products. Prohibited weight management content includes, but is not limited to:

• Overt claims that a promoted product will cause weight loss
• Personal testimonials about products causing weight loss
• Claims that a product can cure, treat, or prevent obesity
• Claims that a product contains, acts as, or mimics GLP-1 receptor agonists (a class of medications used for treating type 2 diabetes and obesity), including any suggestion of equivalent weight loss effect
• Before and after weight loss results
• Promotion of an unhealthy body image or an unhealthy relationship with food

For more information about weight management content, refer to our Avoiding Weight Management Claims article.

3.17 Political Content

We prohibit TikTok Shop content containing political references. This may include depictions of political actors, election campaign materials or discussions of electoral outcomes, governments or politicised issues. Exemptions are granted for content with public service interest subject to the platform's discretion.

4.Category-Specific Prohibited Content

4.1 Cosmetics

Creators are prohibited from sharing any cosmetics-related content that contains the following:

• Phrases or implications about treating or preventing any disease
• Phrases or implications that claim to cure, diagnose, correct, regulate, or modify a physiological function
• Claims that imply that certain products have pharmacological, immunological, or metabolic effects
• Claims that imply that certain products renew, correct, or change physiological functions
• Statements referring to the effect of medicinal products

All cosmetic goods must be products that are applied to the outer parts of the human body. Additionally, the effects of such cosmetic goods must also be temporary.
Content or statements about cosmetic products may not be misleading and may not violate any requirements specified by relevant laws or regulations. Any content containing or implying that a product's functions exceed the actual effect of the marketed item will be considered a violation of our policies.

4.2 Food

Food-related content must not mislead customers about its characteristics, effects, or properties. Creators are also prohibited from attributing medicinal properties to foods.
TikTok Shop is restricted to users age 18 and older. Creators are not allowed to use licensed characters in food and drink ads targeted at minors. They are also prohibited from featuring sales promotions in content targeted towards minors.
For general health claims that reference a benefit of a nutrient or food for overall good health or wellbeing such as “superfoods,”“superfruit,”“full of goodness,”“ingredient goodness,”“detox,”“detoxifier,” or “well-being,” it is required that these claims be substantiated with the relevant documentation or certification by an authorized health professional.
Content that states or implies that a type of food, drink, or supplement prevents, treats, or cures disease is not permitted under any circumstances. Claims that a product can reduce disease are allowed only if the Creator:

• Presents all information plainly and without exaggeration
• Possesses the relevant supporting documentation by an authorized health body
• TikTok Shop does not allow Creators to promote poor nutritional habits.

4.2.1 Foods or Drinks High in Fat, Salt, or Sugar (HFSS)

• Is related to food or drink that encourages unhealthy eating habits such as excessive consumption
• Promotes foods high in fat, salt, or sugar (HFSS) to minors
• Suggests HFSS foods are an appropriate substitute for a healthier snack
• Features a specific call to purchase HFSS foods

Exceptions are made for public service announcements that feature HFSS foods purely to educate people about healthy eating and healthy diet choices. Note: If a product or food is classed as HFSS according to local regulations in the target market (for example, because it promotes an HFSS product, brand, or features HFSS prominently), Creators must disclose this classification to TikTok Shop. Creators may be required to submit additional documentation if requested.

5. Enforcement Actions and Audit

To ensure compliance with this policy and other applicable terms, policies, and guidelines, TikTok Shop may review and audit a Creator's content and product information at any time.
Content that is found to violate our TikTok Shop Content Policy will be removed from TikTok Shop. Depending on the seriousness of the violation, Creators may be temporarily or permanently suspended from accessing TikTok Shop. TikTok Shop reserves the right to report Creators who violate local laws and regulations to the necessary authorities where appropriate. At the same time, we will adopt different strategies based on creators' violations and value created, in order to ensure their compliance with platform rules and support their continued operation on the platform.

6. Appeal

If Creators believe that an enforcement action has been taken against them in error, they may file an appeal to TikTok Shop. We will then investigate the case and take corrective actions where applicable. Note that Creators are responsible for collecting and preparing all supporting documents that may be required for a case investigation.