TikTok Shop Gambling Policy
Purpose and Scope
Our TikTok Shop Gambling Policy outlines the requirements related to gambling that sellers and creators on TikTok Shop must follow. This policy acts in accordance with our TikTok Community Guidelines, our Creator Terms of Use, and Seller Terms of Service.This policy is not intended as legal advice. For any questions regarding local laws and regulations, we encourage users to seek independent legal advice.
This policy is updated periodically. Sellers and creators must check this document regularly to ensure their compliance with our policy.
TikTok Shop reserves the right to make changes to any policy at any time without prior notice.
Policy Statements
All gambling and gamification activities, are strictly prohibited in livestreams and videos or in any other form on TikTok Shop.Gambling
Gambling occurs when users provide monetary or non-monetary consideration in a game or activity for the chance to win a prize (such as allowing users to pay to spin a wheel for the possibility of winning an item of any value).Gambling-related products, services, and paraphernalia can not be sold or promoted on TikTok Shop. These include, but are not limited to:
- Roulette and Roulette game entry
- Lottery tickets
- Raffle tickets
Gamification with elements of chance
Gamification typically occurs when the seller uses elements of gameplay as a user engagement technique, regardless of whether a user pays to participate. Conducting or promoting gamification that includes elements of chance or randomness is strictly prohibited on TikTok Shop.Examples of gamification with elements of chance include, but are not limited to:
- Lucky Spin or Wheel
- Sweepstakes Entries
- Lucky Scoop or Draw
- Lucky Pots
Surprise-Based Products
Surprise-based products are items or a collections of items that are unknown to the customer until unboxed. The exact contents of a surprise-based product remain a mystery until opened by the customer. The promotion of surprise-based products is only allowed on TikTok Shop if the proper documentation is submitted to TikTok Shop for pre-approval. For more information on surprise-based products, refer to our TikTok Shop Restricted Products Policy.Auctions
An auction is a sale where items are sold to the highest bidder. Customers place bids, and when the auction ends, the item is sold to the customer with the highest bid.All live bidding must be run using TikTok’s Countdown Bidding Feature, which has a built-in timer so customers can place bids as the clock counts down. Once the countdown ends, the highest bid is locked in.- Any auctions or related activities conducted outside this feature are not allowed.
- The seller has received approval to be an invite-only seller (contact your account manager to learn more)
- Account Health Rating (AHR) > 150
- Shop Performance Score >= 4.5 (SPS = Null means unqualified)
- The seller is not under Temporary Account Restriction Requirements
- Seller does not violate Intellectual Property Policy
- Seller does not violate Prohibited Products Policy
- Creator Health Rating (CHR) > 150
- Official account or channel account creators
- Creator does not engage in potentially manipulative or deceptive activity (see Creator Enforcement Policy).
Breaks
A "break" is when a sealed pack, box, or case of items is opened typically during a livestream and the contents are distributed to paying customers.You can offer breaks on TikTok Shop if your Shop Performance Score (SPS) ≥ 4.5 and have successfully completed the process in the Qualification Center (refer to the How to Apply section below). Only the following products are currently allowed:- Trading Cards
Prohibited Break Types
The following are non-exhaustive examples of prohibited card breaks on TikTok Shop:- Random Team Break:
- Everyone pays the same buy-in and teams are assigned randomly. Each buyer receives every card pulled for whatever team they drew.
- This is allowed if you are using a manufacturer-sealed surprise set.
- Draft-Style Break:
- After the boxes are opened, participants select the revealed cards in a serpentine draft order (reversing the selection order every even round) that was randomized beforehand. This continues until the whole break is claimed.
- Bounties Break:
- The seller sets a live "bounty" for hitting a specific card or serial-number. If the chase card appears, its owner takes the bounty, otherwise it rolls over and grows for the next break.
- Pull Games Break:
- Instead of sealed packs, buyers purchase individual "pulls" from a face-down stack, mystery bag or wall. Each pull is revealed on-air and can range from common cards to high-value chasers.
- Points Program Break:
- Spots earn loyalty points with the seller's shop. These points accumulate across streams and can be cashed in for discounted or free break entries.
- Train Game:
- Viewers try to keep a "train" alive by buying consecutive spots before a short time expires. Reaching the required length unlocks extra packs, giveaways or chat-wide bonuses.
- King of the Hill:
- Throughout the break, the lowest (or highest) serial-numbered card pulled sits "on the hill". The holder at the end wins an added prize or sealed product.
- HP Battle:
- Common in Pokemon streams where each entrant opens a pack and only the single card with the highest (or sometimes lowest) printed Hit-Points number counts. That player scoops extra packs or even the whole box.
Prohibited Marketing Claims for Breaks
- Floor and Ceiling Value Claims
- Minimum values (for example, "floor of $50", "nothing less than...", "minimum value guaranteed", "there are no duds in this set")
- Maximum values (e.g., “ceiling of $500,” “worth up to…,” “potential value of…”)
- Average or expected values (for example, "average value $200", "typical outcome is...")
- Value ranges (for example, "$50-$500 range", "between X and Y")
- Scarcity and Opportunity Framing
- Extremely rare or once-in-a-lifetime opportunities (e.g., “you’ll never see this again,” “rarest item available,” “one-of-a-kind chance,” “golden ticket”)
- Prize-like acquisitions (e.g., “win the prize,” “grand prize item,” “jackpot card”)
- Investment opportunities (e.g., “investment piece,” “will appreciate,” “hold value”)
- Limited-availability claims that exaggerate rarity or exclusivity
Content to Avoid
Do not use gambling-related phrasing or setups in your content, including:Gambling Activities- "Place your bets! Win at the casino here."
- "Sweepstakes alert! Every $1 spent = 3 entries. 3 lucky winners will win a signed copy of my book."
- "Get your name into our raffle pool. Purchase now for a chance to get a gift!"
- "Just $1 to play. Guess the number on the dice to win a prize."
- Playing claw or bingo games on behalf of viewers.
- Using any offline or unofficial randomization tool instead of the Live Giveaway tool
- "Mystery earrings at $7 each. Get your own blind box."
- "We have the notebook, totebook, or fan on the wheel. Let's spin the wheel to see what your gift is."
- "First customer wins a free candle with their purchase."
- "Buyers who spend $20 will be entered into a lucky draw for a prize."