TikTok Shop Seller Enforcement Policy

Key Points:

• TikTok Shop may take enforcement actions when your shop violates our policies or does not meet our performance standards. These include deducting points from your Account Health Rating. But points can also be earned by successfully fulfilling orders or passing the policy quiz (available soon).
• We will take additional enforcement actions when your Account Health Rating drops to 150, 100, 50 and 0 points. Passing the milestone quiz (available soon) will reduce the impact of these enforcement actions.
• You can appeal or correct your violations, but these are subject to strict timelines, so check your Account Health Rating page regularly! If your appeal or correction is successful, we will remove the enforcement actions for these violations and restore any privileges withdrawn.

This policy outlines how TikTok Shop addresses violations of our policies. We constantly review your shop's compliance with our policies. If your shop violates any of our policies, or does not meet our performance standards, we may take enforcement actions. If you prefer to learn through video, we’ve also prepared an educational video that explains this policy in a simple and visual way.

Account Health Rating

The Account Health Rating is the main component of our enforcement policy. It is a color-coded numerical score (from 0 to 1,000) that provides a snapshot of the overall health of your seller account. It reflects the points you have earned and lost based on your shop's activities over the last 180 days. Points may be deducted when a policy is violated or your shop does not meet our performance standards, while points will be added for successfully fulfilling a minimum number of orders or passing the policy quiz. All sellers start off with 200 points when you join TikTok Shop.

• If your Account Health Rating is red, it means your shop has 50 or fewer points and is at risk of deactivation. If your Account Health Rating hits 0, your seller account will be deactivated.
• If your Account Health Rating is orange, it means your shop has 51 to 199 points. It is at risk of receiving or has received milestone enforcement actions.
• If your Account Health Rating is green, it means your shop has at least 200 points and is in a healthy state.

Deduction Of PointsWe may deduct points from your Account Health Rating if your shop violates any of our policies. The points we deduct depend on the severity and frequency of the violation. Every point deducted from your Account Health Rating will be reset after 180 days.
Addition Of PointsYou can earn points in two ways:

• For every 300 orders marked as "Completed" in the Seller Center in the last 180 days. Sample orders, and orders that were returned, refunded, cancelled, or defective in any way are not included.
  • Your shop can only earn a maximum of 200 points through this method.
• For taking and passing every policy quiz (available soon) tagged to a violation.

Every point added to your Account Health Rating will be reset after 180 days.
If we approve your appeal against a violation, or the actions you take to correct a violation, any points deducted for that violation will also be returned to your Account Health Rating.

Milestone Enforcements

At 150 points:

• You will not be able to enroll in new mega campaigns for 7 days.
• You will not be able to create new listings for 7 days.
• You will not be able to withdraw funds for 7 days.

At 100 points:

• You will not be able to enroll in new mega campaigns for 14 days.
• You will not be able to create new listings for 14 days.
• You will not be able to withdraw funds for 14 days.

At 50 points:

• You will not be able to enroll in new mega campaigns for 28 days.
• You will not be able to create new listings for 28 days.
• You will not be able to withdraw funds for 28 days.
• You will receive OVL for 28 days.

At 0 points:

• Your seller account will be permanently deactivated.
  • Note that reactivating a seller account is made at our sole discretion.

Milestone Quiz (Soon)Depending on milestone enforcement, you can take and pass a milestone quiz to reduce its duration.

Other Enforcement Actions

We may take other enforcement actions against your account or shop for violating our policies. These include but are not limited to:

• Sending you warning messages
• Temporarily restricting your access to specific seller account features and functions
• Removing or freezing your product listings
• Suspending or restricting your access to campaigns, user growth events, affiliate programs, and other platform benefits
• Temporarily or permanently suspending your ability to withdraw funds from your seller account
• Deducting from your seller account balance to cover any losses or damages
• Initiating legal action against you
• Reporting you to relevant authorities
• Order volume limits, up to and including suspension of new orders
• Requiring account re-verification
• Deferred Settlement Period
• Temporarily or permanently suspending the ability to withdraw funds from the seller account

We may also deactivate your seller account at any time for reasons including but not limited to:

• The law requires us to do so
• We suspect fraudulent, deceptive, illegal, or harmful activity on your seller account
• You violate our policies that fall outside the scope of the Account Health Rating
• You created another account to circumvent a previous account deactivation.

Withholding Balance

If we determine that you violated any of our policies or our Seller Terms of Service, we may deactivate your seller account, and withhold funds.
We may withhold funds for reasons including but not limited to:

• Inventory removal costs
• Guarantee programs
• To offset money owed to us for negative balances, fees, chargebacks, refunds, undelivered items, etc.
• Any other losses associated with your seller account

If we determine that no fraudulent, deceptive, illegal, or harmful activity occurred, we will withhold funds for 90 days to offset any losses and then disburse the funds.
If we determine that your seller account has engaged in fraudulent, deceptive, illegal, or harmful activity, we will permanently withhold some or all funds in your seller account.

Notification Of Violation

We will inform you of any violation via email and your Seller Center Inbox. We may use additional channels to inform you, depending on the nature of the violation. We may will also inform you via the same channels when your Account Health Rating is 10 points away from the next milestone.

Appeal or Correction

Depending on the violation, you can appeal an enforcement action. Appeals must be filed through the Seller Center. We will investigate the case and take corrective actions where applicable. All decisions made by us are made at our sole discretion.

• You are limited to two appeals per violation. All decisions made by us after the second appeal are final.
• You must file your first appeal within 30 days of being notified of the violation. If your appeal is rejected, you can file a second one within 15 days. We will not review any appeals raised after these timelines.
• If your appeal is successful, we will remove any enforcement actions taken and restore any privileges withdrawn.
• It is your sole responsibility to collect, prepare, and upload all supporting documentation supporting your appeal.

We may not take immediate enforcement actions for few violations. You must file your appeal within 12 to 72 hours of being notified of these violations. The exact time period depends on the violation. If your appeal is successful, we will not take enforcement actions attached to the violation.
Depending on the violation, you may also take actions to correct it, as an alternative to appealing it. Corrections must be done through the Seller Center. Correction is available for some violations where we do not take immediate enforcement actions.

If you want to correct a violation, you must do so within 12 to 72 hours of being notified of it. The exact time period depends on the violation. We will review your corrective actions and, if we deem them sufficient, we will not take the enforcement actions attached to the violation.

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Best Practices When Dealing With Violations

• Check your email and Seller Center Inbox once a day so you can act quickly to address any violations.
  • For example, milestone enforcements are one of the situations where we will not immediately take enforcement actions. To avoid these enforcement actions, submit your appeals or correct your violations as soon as possible, within the stipulated period, to kickstart our review process.
• Head over to the Account Health Rating Page in the Seller Center as soon as you are notified of a violation to see what actions you can take.
  • If the violation has a "View" button, it means you received a warning with no enforcement actions taken, or the appeal or correction window has closed. You should still click on it to learn more about which policy was violated and what actions you can take to avoid re-violating in future.
  • If the violation has a "View & Appeal", "View & Correct", or "View & Appeal/Correct" button, click on it to learn more about the violation, and what supporting documentation you need to provide or actions you need to take if you want to appeal or correct the violation.
• Pay attention to your most common violations; these will be indicated on the Account Health Rating page in the Seller Center. The more you repeat a violation, the stronger the enforcement actions will be for every additional violation.
  • For example, if your shop has violated our Prohibited Products Policy four times, we may issue you just a warning for the first violation, but we may start deducting an increasing number of points from your second violation onwards.
• (Available soon) Take quizzes as often as you can! For every quiz you pass, you gain points or reduce the duration of your milestone enforcements.

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Frequently Asked Questions (FAQs)

What does it mean for points to reset every 180 days?The points you earn or lose will be reset every 180 days. This can be illustrated as follows:

• Your Account Health Rating is currently 200. You earned 2 points for passing a quiz on December 1, 2024, bringing your total to 202 points. These 2 points will only remain on your Rating for 180 days. On May 30, 2025, your Account Health Rating will return to 200 points, assuming you did not lose or gain any other points during this period.
• The same principle applies to points you lose. For example, your Rating is currently 200. You lose 2 points for a violation on December 30, 2024, bringing your total to 198. These 2 points will be returned to your Rating after 180 days. So, on June 28, 2025, your Rating will return to 200 points, assuming you did not lose or gain any other points during this period.
• However, this rule does not apply to points that are returned to you after a successful appeal or correction.

What types of violations are covered under the Account Health Rating?

• Product compliance violations, which deal with listing prohibited products
• Product safety violations, which deal with product recall and safety issues
• Listing quality violations, which deal with product listing issues, such as product miscategorization and incomplete product information
• Intellectual property violations, such as trademark or copyright infringement, listing counterfeit products, and missing brand authorization
• Fair trading violations, which deal with fraudulent orders, suspicious transactions, and other issues that affect the integrity of our platform
• Fulfillment and after-sale violations, which deal with order fulfillment issues, such as late dispatch
• Account management violations, which deal with onboarding, account finance, and account inactivity
• Customer review violations, which deal with review manipulation and negative reviews