Originality is essential: Unique content builds trust and engagement.
Avoid unoriginal content: Reposting, copying, or using copyrighted material lowers performance and risks violations.
Follow best practices: Add your own voice, appear on camera, refresh scripts, and highlight your brand story.
What Is Unoriginal Content❓
Unoriginal content refers to material that lacks meaningful creative contribution from the seller or creator. It often includes:
Reusing videos or livestreams without adding new value
Posting content with visible watermarks, logos, or stickers from other platforms
Stitching, duetting, or overlaying content without commentary or product focus
Uploading screen recordings from shows, movies, or livestreams
Replicating another creator’s style or scripts without substantial changes
Why It Matters
TikTok Shop prioritizes originality because it benefits both creators and audiences. Posting unoriginal content can:
Undermine trust – audiences expect authentic voices, not duplicated material
Lower engagement – repetitive or copied content performs poorly
Risk violations – reusing copyrighted material may break platform rules and copyright law
Examples of Policy Violation
Here are common scenarios that are policy violations:
Stitching a product review without adding commentary or unique insight
Uploading screen recordings from movies, shows, or livestreams
Using duet or overlay features without highlighting or promoting the product
Broadcasting prerecorded clips as livestreams
Hosting repeated livestreams with the same unchanged background or script
Posting identical content across multiple accounts
Recreating another creator’s video style without meaningful originality
Best Practices ✅
Here's how you can ensure your content is original:
Create something new. Your contributions should be distinctive enough to be considered original. Promote and add a new perspective of the product verbally or through the use of text.
Show yourself. Make sure you're front and center in the content you share. Whether it's a stitched or duet video, make sure that you are visible in that content.
Change things up. When doing content, diversify your overall presentation by changing your background setting and product display instead of simply changing your clothing.
Refresh your scripts. Develop a new original script for each video or livestream rather than relying on past material. Avoid repeating the same script from previous content.
Keep it fresh. Stay creative and keep every piece of content uniquely fresh - whether you're managing one account or many, let each post bring something new and exciting for your audience to discover!
Give credit. If you areusing someone else's content, make sure to include proper crediting and recognize the original creator.
Tell your story. Showcase your brand, story, and products through original videos and livestream content.
Collaborative Posting: Sellers and creators are encouraged to discuss and agree on who will publish the product promotion video to ensure the best collaboration results.
What to Avoid 🚫
To maintain the originality and integrity of your content, it's important to follow these requirements.
❗️Don't share content from other creators, media outlets, or copyrighted sources if you're not making significant changes or adding your unique perspective through voiceovers, text edits, or personal interaction.
❗️If the content contains a platform watermark, sticker, or logo, it might have been taken from an external source — do not post it!
❗️Don't use copyrighted material such as clips, songs, sound effects from films, TV programs, music concerts, theatrical performances, or music videos in your content. There are some exceptions where this is allowed:
If the content is used for educational or informative purposes, such as providing the viewers with new knowledge, skill, or commentary.
If the content is used to describe a promoted product.
If the content is posted with artistic additions.
❗️Don't pre-record your livestreams or insert any pre-recorded clips in your livestreams.
❗️Don't use screen recordings or recordings of an electronic device screen as part of your livestreams.
❗️Your viewers can tell if they are watching a screen recording instead of a livestream — especially if they can see a phone status bar, computer task bar, mouse cursor. Don't do it!
❗️Don't use AI-generated audio or voiceover narrations in your livestreams.
❗️Don't post content that simply reproduces established trends that do not help to promote the product.
❗️Don't repost your own content. Once you've posted a TikTok video or Livestream recording, do not upload the same content again. Reusing the same material can be seen as repetitive and does not add additional value to your viewers.
❗️Don't manipulate your videos using edits, effects, or filters to disguise copied or repetitive content.
Simply adding a watermark or superimposed logo to content does not make the content original and may result in a violation.
Start creating with originality today—your creativity is what sets you apart.
