Key Points:

• Provide clear, honest, and detailed descriptions so customers can easily discover and purchase your products.
• Upload at least 5 high-resolution images showing your product from multiple angles to attract and engage customers.
• Select the most relevant product category to make it easier for customers to find your items.

Start Selling on TikTok Shop

The first step to launching your TikTok Shop is to create your product listings. Well-crafted listings play a key role in helping customers find and purchase your products, ensuring a smooth and enjoyable shopping experience.
You can easily manage your listings through the Seller Center, which supports both individual and bulk uploads for up to 1,000 products. Start listing your products and grow your business today!

Product Detail Page

The product detail page is where a customer first discovers a product. A product detail page should contain accurate, descriptive, and useful information for customers. This helps them make informed buying decisions.

Best Practices

When creating product listings on TikTok Shop, it’s important to provide accurate, honest, and clear information to enhance the customer experience.
Follow these guidelines to ensure high-quality and customer-friendly listings:

• Write clearly to help customers understand the product.
• Ensure all content, including text and photos, accurately and consistently represents the product.
• Use correct grammar, punctuation, and complete sentences. Incorporate essential punctuation marks such as hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.).

What to Avoid

• Avoid including any information that attempts to redirect customers off TikTok Shop, such as QR codes or website links. TikTok cannot monitor the safety or validity of off-platform activities.
• Avoid making references to "TikTok" without prior authorization, and avoid mentioning other e-commerce platforms or websites.
• Avoid using terms like "Best Seller" or "Trending Item" in your listings that are not descriptive of the product itself.
• Avoid including marketing material, promotions, or any other information that is not related to the product description.
• Avoid infringing on other's intellectual property rights and always use content that is original or with proper permission. Ensure that all product listing images and videos comply with our TikTok Shop Intellectual Property Policy.
• Avoid using images or videos that depict explicit or suggestive sexual imagery, sexual activity, negative body image or mental health, animal abuse, violent or shocking themes, hateful or discriminatory words and symbolism. All product listing images must abide by our TikTok Shop Content Policy and TikTok Community Guidelines.

Each section below will help you understand the key components that contribute to an effective product listing.
Click on the right-hand bar to navigate to detailed guidelines and best practices for each area:

• Product Images and Videos
• Product Title
• Product Category
• Brand Information
• Product Description
• Product Variations
• Product Bundles and Multipacks
• Product Pricing

Product Images and Videos

Product images are often the first thing customers notice, and high-quality images can set your product apart and attract more organic traffic to your shop. On the other hand, low-quality images may cause customers to overlook your product.

Best Practices

Upload at least 5 images per product, showing it from the front, back, and different angles to give customers a full view. Make sure your images and videos accurately reflect what the customer will receive.

• First image: Show clear front view of the product.
  • Avoid including any added text, graphics, or blurring effects.
• Additional images: Show different angles, features, and any included accessories.
  • You can upload up to 9 square images per product.
  • Avoid repeating the same angle in multiple images.
• Size: Images must be at least 600 x 600 pixels.
• Videos: You can upload 1 video per product listing (maximum size: 5MB).

What to Avoid

• Don't add any text, graphics, or watermarks to the first image.
• Don't add any marketing or promotion stickers.
• Don't use black-and-white images.
• Don't use blurring effects.
• Don't use placeholders or digital renderings of a product.
• Don't use misleading images.
• Don't include any information that tries to redirect customers away from TikTok Shop.
• Avoid using TikTok Shop-related logos in product pictures or making any references to TikTok Shop without prior authorization, and avoid mentioning other e-commerce platforms or websites.

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Product Title

When customers search on TikTok Shop, they find products based on how well the search terms match the product title. High-quality titles are essential for attracting attention and influencing buying decisions.
Tips for Writing Product Titles

• Keep it concise and clear: Product titles should be between 25-200 characters and accurately describe your product.
• Include key details: Add important information such as:
  • Brand
  • Product type
  • Key features or characteristics
  • Size or quantity, if applicable

Best Practices

Here are other best practices to enhance your product titles:

• Use correct grammar, punctuation, and complete sentences
• Use numerals: "2" instead of "two"
• Abbreviate measurements, such as "cm", "oz", "in", and "kg"
• Capitalize the first letter of each word except for prepositions (e.g. 'with', 'at', 'by', 'to', 'in', 'for', 'from', 'of'), conjunctions (and, or, for), or articles (the, a, an)
• Clearly state the quantity for multi-pack products, or products that contain more than a single item (e.g. '10 ct' or 'Pack of 10')

What to Avoid

• Avoid including your seller's name or URL.
• Avoid branding or references to "TikTok" (without authorization), or other e-commerce platforms.
• Avoid symbols, special characters (e.g., N!KE, Дpple, ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦).
• Avoid ALL CAPITAL LETTERS.
• Avoid marketing material, promotions, or subjective comments that are not descriptive of the product itself (e.g., "Best Seller", "TikTok Exclusive", "20% off", "free shipping", "NEW RELEASE", "low stock", 100% satisfaction guaranteed").

Product Category

Choosing the correct product category helps organize your listings and ensures customers can easily find your products. It is essential for customer visibility, searchability, and ultimately, your sales success on TikTok Shop.
Tips for Choosing the Correct Categories:

• Understand Your Product: Consider your product's key features and functions to guide your selection. This helps to make sure the categories and subcategories accurately match your product.
  • For example, the Household Appliances category includes both "Large Home Appliances" and "Home Appliances" as subcategory options. "Large Home Appliances" refers to essential appliances for daily living such as a refrigerator, oven, or washing machine. On the other hand, "Home Appliances" is a subcategory for small and easier-to-move home devices, such as coffee makers, vacuum cleaners, or microwaves.
• Leverage TikTok Shop Recommendations: Utilize the product categorization feature on Seller Center to help you achieve better product visibility with more accurate category selections.
• Check Competitors: See how other sellers are organizing similar products. This can help you better understand what works.

How to Select the Correct Categories:

• Start Broad, Then Narrow Down: Begin by browsing the list of available categories in Seller Center. Start with a broad category, then get more specific by adding subcategories that best match your product.
• Think Like a Customer: Consider how your audience would expect to find your product.
  • For example, if you're selling a cat toy in the Pet Supplies category, the subcategories that may apply include "Small Animal Supplies" and "Dog & Cat Supplies." The most accurate category for your cat toy product would be "Dog & Cat Supplies." This subcategory selection aligns with the customer's journey when they're specifically searching for cat-related products, making it easier for them to find your product.
• Use Keywords: Type in keywords related to your product to find relevant options.

Selecting the wrong category may lead to a policy violation and negatively impact your Shop Health. Choosing the correct category not only prevents issues but can also improve your product’s visibility on TikTok Shop, making it easier for customers to discover your listings.

Best Practices

• Use all applicable category and subcategory selections for your product listings.
• Regularly check TikTok Shop Seller Center for updates to available category options.
• Use listing attributes and descriptions like color, size, or brand to increase visibility within your selected categories.
• Track your store performance in Seller Center to see if a category change impacts sales or visibility.

What to Avoid

• Avoid guessing. Invest time in the process of accurately selecting categories so that your products are well-placed for customers to discover!
• Don't misuse category selections to try and gain more exposure. This confuses customers, reduces trust, and violates TikTok Shop policies.
• Don't ignore customer feedback. If a customer says that a product in your store is too hard to find, consider reassessing your category selections.

Brand Information

When entering the brand name for your product, it must exactly match the brand’s official website, registered trademark, or the name on the product/packaging. This includes using the correct letter case and any special characters, if applicable.
To avoid intellectual property issues, ensure you have proper authorization from the brand owner or legal permission to use the brand name. For more details, check out our Brand Authorization article or review our TikTok Shop Intellectual Property Policy.

❗️Once the brand name is approved, it cannot be changed. Make sure you enter it accurately, as it helps customers find your product through search.

Product Description

Your product description helps customers understand what makes your item different from similar products. It provides more details that are not fully covered by the product title.

Best Practices

• Descriptions should be at least 500 characters long.
• Write clearly and explain the product’s main features, uses, and characteristics.
  • Include accurate measurements, care instructions, and warranty information.
• Use proper grammar, punctuation, and sentences. Break up the text for easy reading, and include images if helpful.
• You can add images that show size guides, how the product looks, important details, or usage instructions.
• Ensure your description meets legal requirements, including any required disclosures per TikTok Shop policies
• Focus only on the product features - do not include seller-specific information like emails, websites, or other products.

Product Variations

Product variations offer customers different options for a single item, such as size, color, or other variable features. By grouping variations under one listing, you make it easier for customers to compare and select the product that fits their needs.
Product variations consist of the following three components:

• Anchor Product: The main product that connects all variations in a single product page.
• Variations: The actual products customers can choose from, like different sizes or colors.
• Variation Styles: The attributes that differentiate the variations, such as size, color, shape, scent, or flavor.

❗️Each variation must accurately represent a unique option of the same product. Misleading or duplicate variations will be flagged as violations and may result in penalties.

Product Bundles and Multipacks

Guidelines for Listing Bundles and Multipacks:

• Each product should have only one listing. Avoid creating duplicate listings for the same product.
• Do not combine standalone products into a single product listing. Only manufacturer-created bundles or multipacks are allowed.

Product Pricing

As a seller on TikTok Shop, you are responsible for setting both the list price and discounted price (if applicable) of your products. Be sure to follow the instructions in Seller Center to input your pricing information correctly.
What to Avoid

• Don't list prices or sale prices that deceive customers.
• Don't set prices that are significantly higher than recent prices on or off TikTok Shop.
• Don't charge more per unit when selling multiple units than the price for a single unit.
• Don't set high shipping fees.
• Don't unreasonably raise the prices of essential goods during crises, emergencies, or high demand situations, such as natural disasters, pandemics, or other unforeseen events. This is known as price gouging.

Unethical or deceptive pricing practices will result in violations and possible enforcement actions.

Ready to Launch?

With your product listings set up, you're all set to start selling on TikTok Shop. Keep your listings clear and engaging to attract customers and boost your success. Happy selling!

How to Appeal

Occasionally, our systems may block or remove product listings that are allowed on our platform. This can happen if there is incomplete or inaccurate information about the product or if our systems incorrectly identify a product as prohibited.

❗️Even if a product is legally permitted in Mexico, it may still be restricted by TikTok Shop's policies.

If you believe your product was removed in error, please submit a ticket through the Seller Center Shop Health page to appeal the decision.

For more information, please refer to our TikTok Shop Product Listing Policy.