When buying online, customers rely on the product titles, descriptions and pictures to help them make purchases. Using the language of the local market ensures customers have the information needed to make informed purchasing decisions.

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Supported Language for Mexico

Your product title, description, and other related product information should be written in Spanish.

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Guidelines for Different Fields

Here are the specific rules for different fields in your product listing:

Product Name, Attributes, & Description:

• You must not use full sentences or many consecutive words in an unsupported language in these text fields.

SKU Field:

• You must use Spanish for regular/common colors, sizes, and flavors (e.g., rojo, grande). Shade names, branded colors, or flavors are exempt from this rule.

Size Chart Field:

• The text used to describe measurements of the length, width, weight, volume, or area of a product, and the units must be in Spanish or a standard, universal format (e.g., cm, kg, S, M, L).

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When Can You Use Other Languages?

Some exceptions are allowed, for example:

• Registered trademark brand names (e.g., Apple, Nike), global IP (e.g., Harry Potter), and product or model names (e.g., iPhone) are acceptable in their original language.
• Titles of movies and other popular media are acceptable in their original language.
• The titles of CD albums, songs, and books, as well as wording that is part of a clothing's design (e.g., the title of a music album, or a graphic print with English text on a T-shirt), are acceptable.
• The ingredient list for Beauty and Personal Care products can be in an unsupported language.

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What Happens if my listing doesn’t follow the language guidelines?

Listings that do not follow the language guidelines can make it harder for customers to understand your product, which may affect visibility and sales. To keep things running smoothly, new listings that don’t meet these guidelines may be declined during review, and existing listings may be temporarily limited until they’re updated.
Please update any affected listings to Spanish to help shoppers make informed decisions and support your growth.