Prohibited Products on TikTok Shop
TikTok Shop is all about creating a safe and positive shopping experience. To achieve this, we prohibit specific products on our platform because they are illegal or unsafe for our customers.
Sellers aren't allowed to sell these prohibited products on TikTok Shop, and creators are not allowed to promote them in their content, including still images, videos, and livestreams.
You can find a complete list of prohibited products in
MX TikTok Shop's Prohibited Products Policy | BR TikTok Shop's Prohibited Products Policy . Here are some examples that may result in content violations:
Best Practices
Creators can take proactive steps to ensure they are not promoting prohibited products in their content. Here are some best practices:
- Promote high-quality, safe products that are in line with our listing policies.
When in doubt, always review
TikTok Shop's Prohibited Products Policy,
and check back for new prohibited products on a regular basis.
- Review your creator notifications on the TikTok app.
We'll alert you when there are new requirements for prohibited content.
- Double-check your content.
Make sure there are no prohibited products being promoted in your content before you post or go live.
Frequently Asked Questions (FAQs)
Creators are responsible for ensuring their content complies with the
MX TikTok Shop's Prohibited Products Policy | BR TikTok Shop's Prohibited Products Policy . Get to know the list of prohibited products in the policy and check it regularly for updates!
What about restricted products? Can I promote them in my content?
Sellers need to get approval from TikTok Shop before listing and selling restricted products on our platform. Creators should be aware that they can only promote restricted products in their content if the seller has submitted the appropriate documentation and gotten approval. You can find a complete list of restricted products in
MX TikTok's Restricted Products Policy |
BR TikTok's Restricted Products Policy.
Creators who promote prohibited products in their content may receive violation points and have enforcement actions taken against them, as described in the
MX Creator Enforcement Policy| BR Creator Enforcement Policy. Enforcement actions may include removal of e-commerce access or even permanent account deactivation. However, creators can avoid prohibited product violations by reviewing the types of products that are not allowed on the platform.
Creators can appeal violations through
Seller Center or the TikTok app by raising a ticket. TikTok Shop will investigate the appeal and make the necessary corrections if the violation was issued in error.
