Guidelines for New Shop Probation Period
What is the New Shop Probation Period?
All new shops on TikTok Shop, whether individual or corporate, are subject to a probation period that poses certain limitations on the shops' operational functions . This includes:- The number of orders the shop can accept daily;
- The number of product listing the shop can upload daily;
- The number of creator accounts that can be bounded by the shop;
Tracking Orders During the Probation Period
- In Seller Center, individual and corporate shops can check their daily order limit by selecting the ">" button at the top of the page to go to "Shop Volume."
- When sellers click on "Shop Volume," they will be directed to a page with their daily order and listing limits (see images below).
Graduating from the New Shop Probation Period
New shops automatically graduate out of the Probation Period by accomplishing the following simultaneously:
| Category | Criteria | Target |
Orders | Open Duration | >= 30 calendar days |
| Completed Orders | >= 100 orders | |
Performance Metrics | Seller Fault Cancellation Rate | < 5% |
| Late Dispatch Rate | < 8% | |
| Seller Fault Return & Refund Rate | < 1.5% |
Note: These orders exclude orders that have been cancelled, returned, or refunded;
Frequently Asked Questions (FAQs)
Can I increase my Order Volume Limit (OVL) during probation?
Yes. You may also remove the OVL entirely by graduating from probation.
How is probation period different for individual and corporate sellers?
The probation period gives customers time to provide feedback on their orders before we count those orders toward your graduation as a new seller.
Individual sellers:
- Limited to 100 orders per day
- Limited to 300 listing uploads per day
- Allowed to bind with 1 official account
Corporate sellers:
- Limited to 200 orders per day
- Limited to 300 listing uploads per day
- Allowed to bind with 1 official account and 4 marketing accounts
Sellers can find the exact numbers on their Seller Center homepage.
Where can I check my shop's Performance Metrics?
You can check your shop's Performance Metrics in the Seller Center.
How can I track my progress toward graduating probation?
- Log in to the Seller Center and click on “Shop Volume” (instructions provided above).
- On this page, you can see which requirements you’ve met and which ones still need to be fulfilled to graduate from probation.