How do I know if my shop or products are eligible for campaigns?
Your eligibility status will be shown on the Campaign Details page when you register for a campaign. For the full eligibility criteria, click "Review all criteria" on the Campaign Details page.
- Shop eligibility: On the Shop Criteria page, you will see your Shop Performance Score. You will need to have a Shop Performance Score of 3.0 or above to be eligible for campaigns (Effective from 2026 April). Effective from 2026 early August, if you don't have SPS score yet, please make sure your fullfillment performance are not enforced due to LDR (Late Dispatch Rate) or SFCR (Seller Fault Cancellation Rate).
Sellers with two consecutive SFCR violations in campaigns will be placed into a mandatory cooling-off period for the following campaign.Demo: 
- Product eligibility: Your products should not be under enforcement of either of the following policies: Product Listing Policy, Intellectual Property Policy or Missing/Wrong & Damage. (Effective from 2026 early August)
Do I need to register for both product and content (LIVE) campaigns?
No, sellers can register for product campaigns without joining content campaigns. However, if you join a content campaign (such as key livestream, short video challenge, livestream championship), you must first register for a product campaign.
You can hover over the status tag to identify the specific reason a product(s) is rejected.
Where can I find my registered products/livestream sessions?
Registered products- Option 1: Manage Your Campaigns tab > Products tab
- Option 2: Register for Campaigns tab > Product/Shop Campaign > Campaign Products
A search function via Product ID or Name is available, together with the option to select the exact campaign joined. You can also filter by the following Product Status:
- Under review
- Expired
- Approved
- Rejected
- Scheduled
- Withdrawal under review
Registered Livestreams- Option 1: Manage your campaigns > LIVE & Video tab
- Option 2: Register for Campaigns tab > Livestream Campaign > Registered Sessions.
Can I add or delete variations of registered products during the campaign?
No, sellers are not allowed to add or delete new variations (or SKUs) of the registered product in Campaigns. You will have to remove the registered product from the campaign to make variation changes.
Can I withdraw from the campaign after I've registered?
To withdraw from a campaign, go to Seller Center > Marketing > Campaigns > Manage Campaigns to find your registration records. Then follow these instructions, based on the status of your campaign registration, to withdraw:
- Under review
- Click the Delete button to cancel the registration
- Approved
- Click the Withdraw button to apply for withdrawal. If not auto-approved, a withdrawal application will be reviewed and the registration status will then be changed to expired. Otherwise, it will stay as approved
Why has my registered product "Expired"?
Here are some possible reasons:
- The product violated TikTok Shop's policies, resulting in removal either before or during the campaign period
- The product did not meet the campaign eligibility requirements ; or
- The campaign has ended
Why were my registered products removed from the campaign?
To maintain a high-quality shopping experience and ensure optimal campaign performance, TikTok Shop may remove products (PIDs) from campaigns at its discretion. Common reasons for product removal include:
- Policy Violations: If a product violates TikTok Shop’s policies or guidelines
- Customer Experience Issues: Products that could negatively impact customer experience, such as inaccurate descriptions, unauthentic, unoriginal or poor-quality items
Campaign Sale Prices
What is a Campaign Sale Price?
Sellers can set the Campaign Sale Price for each of their product variations. These are the discounted prices shown to customers during the campaign period. For example, if your product's retail price (the regular, non-promotional price of the product) is $20.00 and you enter $18.00 into "Campaign Sale Price" during registration, the product will show the customer $18.00, with $20.00 shown as a strike-through. Any coupons are applied to the Campaign Sale Price.
Is there a minimum price discount?
The Campaign Sale Price for some campaigns has to be lower than the retail price. Please refer to the specific campaign details during registration in Seller Center.
When will the Campaign Sale Price go live?
The Campaign Sale Price goes live once the campaign starts and continues throughout the duration of the campaign. During the campaign, sellers are allowed to submit a price change. However, it may take up to 5 business days to complete the review.
The campaign sale price and your self-promotion tools, including discounts and flash deals, cannot be utilized at the same time. If the product is in an active campaign, the flash deal and discount set for that same time will not be active. For example, if the registered price of a product during the spring campaign is $67 and you enter a flash sale price of $57 while the campaign is active, the product will still show a price of $67.
