On TikTok Shop, customers rely on content such as product photographs, videos, and descriptions to make their shopping decisions. As a creator, it's your chance to make an impression. Keeping your promotional content relevant, accurate and original not only builds trust with your users but also helps your content to stand out and thrive.

What is Irrelevant Promotion?

Irrelevant Promotion Content refers to content that does not promote any product.

Promote Products Accurately

Best Practices to Promote Products in Content

Visual Promotion:

• Show real-time demonstrations of how to use the product.
• Display the product from multiple angles, highlighting key details.
• Film product assembly, creation, or packing.
• Use accurate text, titles, or descriptions of the product in your content.

Verbal Promotion:

• Mention size, weight, scent, ingredients, and features.
• Mention information about the design, or product inspirations
• Explain how to use the product.
• Talk about the effect of product
• Share pricing and any discounts.

Ensure the product promoted in the content matches the listed product:

• Ensure the featured product matches the listed one (physical type, shape, design, etc)
• If you're showcasing a makeup or skincare product, it's okay to not show the product itself as long as it's clearly applied to your face or body, but you do have to mention the brand and the product
• Colour variations are allowed.

Remember to create original content:

• Avoid using stock footage or illustrated images that do not accurately represent the product.
• Do not repost content, find out more in 'Content Policy'

Examples of Irrelevant Promotion

• Promoting only a blender in your livestream, but the linked product is a cooking pan.
• Showcasing a t-shirt with a dog print, but the linked product has a cat print.
• Featuring a product that is in the background, out of focus, or not shown at all in your listing.
• Creating content such as “talk about your day,” dancing, or other unrelated activities without introducing or promoting any products — do not link a product to such videos.
• Producing a long video or livestream that mainly covers an unrelated topic, then briefly mentioning the product at the very end. For videos and livestreams with anchor products, the product must be featured or promoted for the majority of the content’s duration.