How to Avoid Misleading Listing: Child-related Content in Listings？

Why This Matters

TikTok Shop prohibits the sale of baby products for children under 36 months to protect consumer safety and comply with regulations. Sellers must also avoid misleading customers by incorrectly labeling general-use products as “for babies” or “for kids.”

What is a Child-related Misleading Listing Violation?

A violation occurs when:

• ❌ A product intended for general use is described or shown as being for babies/children under 3.
• ❌ Words, phrases, or images suggesting baby/child use are added to general-use product listings.

Where This Policy Applies?

These rules cover all seller-generated content on the Product Detail Page (PDP), including:

• Product titles, descriptions, and bullet points
• Images, videos, and attributes
• SKUs and hashtags

Example of Listings That May Violate This Policy

Have kids picture appeared in Product Image

Mentioning children/kids in Product Title

Having Kids image or words in product description

Using Kids as one of in SKUs variations or attributes

Acceptable cases for general-use items:

How to Sell Products for Kids (Ages 3+)

If you are an experienced seller and want to list products specifically for children ages 3 and up(e.g., clothing, toys, bedding), you may :

• Apply for the Kids category qualification before listing.
• Ensure compliance with all applicable regulations.
• Reminder: Products for kids below 3 years old are always prohibited.

📌 Key Reminder

• 🚫 Not allowed: Products for babies under 3 years old. This is
• 🚫 Not allowed: General-use products with child-related words/images that can mislead customers to think they are intended for kids or babies.
• ✅ Allowed: General-use products without child references, or with disclaimers/functional child images.
• ✅ Allowed: Kids’ products for ages 3+, only if category qualification is approved.