How to Avoid Misleading Functionality & Effect Violations？

❓ What is Misleading Functionality & Effect?

Your listing will be rejected if it suggests that a product can deliver unrealistic or medically unproven results.
Examples of violations include:

• ⚠️ Claims not supported by evidence (e.g. “Cures acne in 3 days”)
• ⚠️ “Before and after” comparisons showing drastic changes
• ⚠️ Beauty claims suggesting permanent results
• ⚠️ Exaggerated medical, health, or dietary benefits
• ⚠️ Any wording that says the product cures, relieves, prevents, treats, or works as a therapy for a disease or symptom

✅ Tips to Stay Compliant

Follow these best practices when writing titles, descriptions, uploading images, or adding videos:

1. Avoid Medical & Disease Claims

🚫 Don’t say your product can cure, prevent, heal, or treat diseases or medical conditions.

2. Avoid Health-Related Claims

🚫 Don’t say your product can enhance, boost, increase, or improve body functions.
Examples of forbidden promises: “fat burning,” “appetite suppression,” “sexual performance improvement.”

3. Avoid Exaggerated Beauty Claims

🚫 Don’t exaggerate the effect of beauty products.
Examples: “Eliminates wrinkles permanently,” “cures hair loss,” “boosts breast size,” “whitens skin instantly.”

4. Avoid Before-and-After Comparisons

🚫 Don’t use images or videos showing unrealistic transformations.
Examples:

• Hair loss before/after
• Body reshaping or fat loss transformations
• Skin color changes before/after

5. Avoid Instant or Time-Limited Claims

🚫 Don’t promise results within a fixed time.
Examples:

• “Removes freckles in 5 days / 2 weeks / 1 month”
• “Breast enhancement right away”
• “Solves hair loss in 2 weeks”

✅ Acceptable Claims

Some claims are acceptable as long as they are factual and supported.

• Ingredient / Component Claims

• Example: “Contains Vitamin C, known to support skin health.”

• Claims Printed on Product Packaging

• Example: “100% natural ingredients” (as shown on the box).

• Suitability for Certain Users / Skin Types

• Example: “Suitable for sensitive skin” / “Gluten-free – suitable for celiacs.”

• Color Variations in Makeup

• Example: “Foundation available for white/dark skin.”

• Toothpaste Claims

• Example: “Helps prevent cavities with fluoride protection.”

• Before & After on Packaging

• Example: Whitening toothpaste box with before/after teeth images.